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Marketing of library and information products and services

A theoretical analysis

University of Rajshahi, Bangladesh

Md. Nazmul Islam

East West University Library, Bangladesh

The article considers the concept of marketing in the light of library and information services and mentions the necessity of marketing techniques in library and information centres. It outlines the principles of information products/ services marketing and discusses the key steps of marketing for library and information centres. The article indicates the methods of applying marketing techniques to library and information centres and marketing difficulties to library and information services in developing countries are also discussed, with particular reference to those in Bangladesh.

Key Words: Bangladesh libraries • information products • marketing • strategy • training • users

Business Information Review, Vol. 26, No. 2, 123-132 (2009)
DOI: 10.1177/0266382109104414


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