This Article Free Full Text (Free PDF) Free References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Kendrick, T. Search for Related Content Social Bookmarking                         What's this?

The winning mindset

Effective competitive intelligence research on the internet

University of East Anglia

Suggests that search engines are useful but limited in their application for competitive intelligence searching on the internet, and highlights the importance and effectiveness not just of structured searching but also of creativity. Explains some of the technical limitations of internet searching and suggests conditions in which a competitive intelligence search may be made more effective, pointing out that the value an information professional adds is in having some idea in advance of what they are likely to find. Gives details of what search engines will and will not retrieve, and illustrates how search strategies can be improved through use of the available filtering syntax. Suggests that using Boolean logical operators and other features directly in the search box is likely to produce better results than simply relying on the search engine's advanced search feature. Concludes by re-emphasizing the need for a creative mindset, building on some structure.

Key Words: business information • creativity • internet • research • search engine • search strategy • searching • structured searching

Business Information Review, Vol. 24, No. 4, 228-235 (2007)
DOI: 10.1177/0266382107084890


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?