This Article Free Full Text (Free PDF) Free References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Tredinnick, L. Search for Related Content Social Bookmarking                   What's this?

Web 2.0 and Business

A pointer to the intranets of the future?

London Metropolitan University, UK

Explores the application of Web 2.0 technologies to business intranets, and their potential use in managing and developing business information and knowledge assets. Considers how Web 2.0 approaches on the public web are subtly reshaping the relationship between users and information. Argues that Web 2.0 is not a technological innovation, but is changing the understanding of the status of information, knowledge and the role of the user in information applications. Suggests that, as information proliferates, control is being gradually ceded to users, opening up the possibility of a new, more democratic, and more evaluative phase in the exploitation of information within organizations.

Key Words: blog • business model • corporate culture • folksonomy • Intranet 2.0 • information management • knowledge management • RSS feed • risks • social media • Web 2.0 • wiki

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				J. Cullen Professionalizing knowledge sharing and communications: Changing roles for a changing profession Business Information Review, March 1, 2008; 25(1): 53 - 57. [Abstract] [PDF]