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Business Information Review
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Manchester Business Answers 24/7

A case study in providing online enquiry support at an academic library

Mark Greenwood

Manchester Business School Library Service

Karen Bradshaw

Manchester Business School Library Service

The Manchester Business School (MBS) library service of the John Rylands University Library at the University of Manchester has a wide variety of customers, some of whom are not in a position to visit the library buildings frequently. Manchester Business Answers 24/7 is an online enquiry-type service to help them get the most out of a large range of e-resources and, crucially, the expert specialist knowledge of library staff. It is based around a searchable database of frequently asked questions and answers. For any online service, technology is important: we have adopted the ‘Business FAQ’ system from the University of Pennsylvania library. We focus on a service perspective, as our experience is that two general service issues are more important than technology. The first is service definition: how users will understand what the new service can do for them. The second is the service monitoring and improvement process: this is essential for deciding how to develop the service based on how it has actually been used rather than on the assumptions of service providers.

Key Words: academic libraries • business school libraries • business FAQ • business research • business schools • enquiry service • Frequently Asked Questions • John Rylands University Library • Manchester Business School • online reference • reference service • specialist research

Business Information Review, Vol. 26, No. 3, 182-189 (2009)
DOI: 10.1177/0266382109341316


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