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Business Information Review
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Engaging with social media in the Business & Intellectual Property Centre (BIPC) at the British Library

News from the National

Neil Infield

Manager Business & IP Centre, Neil.infield{at}bl.uk

In this article, Neil Infield shares with us the way in which the BIPC has successfully used social media to reach its diverse audience of inventors, entrepreneurs and small business owner.

Key Words: blogs • business advice • marketing • microblogging • social media • social networking • videos

Business Information Review, Vol. 26, No. 1, 57-58 (2009)
DOI: 10.1177/0266382108101309
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