This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Blaxland, D. Search for Related Content Social Bookmarking                   What's this?

Harnessing collective expertise

Delivering market and client intelligence research within a law firm

Clifford Chance

Explains how a leading global law firm manages its market and client research. Outlines the firm's divisions, business activities and client base. Explains in detail how the firm uses business research, covering use of market intelligence on the business issues that an individual client faces, and the gathering of intelligence about the client, to disclose the nature and extent of the firm's ambitions to advise the organization concerned. Discusses the staffing of a law firm's business research capability, pointing out that not only staff expertise but also confidentiality concerns mean that it is not always efficient for lawyers to access internal and external information sources directly. Suggests that defining the minimum business research necessary improves the usefulness of the information delivered and saves the firm time — and that removing the uncertainty about what is required improves job satisfaction as well.

Key Words: business intelligence • client intelligence • client relations • expertise • information professional • law firm • lawyer • market intelligence • research • staff

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?