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Is there intelligent life outside the City?

A personal view on some of the dos, don'ts and elephant traps in freelance consultancy

Offers comprehensive advice to information professionals considering taking up self-employed freelance information consultancy. Draws attention to the risks associated with leaving the protection offered by corporate employment, alongside the benefits of empowerment through being self-employed. Emphasizes the need for prior business planning and offers advice on business name, web presence, logos, business cards, professional subscriptions, the need to have an accountant and register for value added tax, and dealings with banks and with the local Business Link. Advises against acquiring company status, joining trade groups, untargeted advertising, brochures and mailshots, and professional indemnity cover. Suggests ways of seeking work through networking with contacts, advises on the risks associated with imprecise agreements with clients, and emphasizes that the most important aspect of successful self-employment is self promotion.

Key Words: business development • business promotion • clients • independent information professional • information consultancy • self employment

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