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Hard copy to dot com: developing a new marketing information web site, and building a community of interest

Market-Zone Dot Com Limited

Describes how the producers of the world’s largest database of information about published market research and other business reports, produced in printed form as Marketing Surveys Index, developed a World Wide Web version of the service, Market-Zone.Com (http://www.market-zone.com). Focuses on the typical problems facing small independent market research companies, without the resources of a major parent company, in developing a highly sophisticated Internet site on its own. Market-Zone’s solution was to go into partnership with a German Internet company (unnamed) that was seeking an opportunity to develop a marketing information and market research Web site. Services offered by Market-Zone include the full database of over 40 000 market research reports, searchable in English and German using key words, and publications from German publishers not previously covered. Value-added improvements planned for the future are briefly outlined and include plans to extend the service to cover other major European languages and the ability to buy reports directly from the Web site.

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